Falling for Madewell & H&M has good news for fashion followers

Madewell's fall lookbook is here for you to browse through and it's goooood. If you spot anything you want now, you can pre-order by calling (866) 544-1937 or emailing shopfirst@madewell.com.  My first purchase from the launch will likely be the black eyelet top. I would love to know your favorites.  

ERDEM x H&M  
 
This week H&M announced that their next designer collaboration will be with ERDEM, and I'm really excited.  If you're not familiar with Erdem,  he is the London-based designer known for his intricate craftmanship and modern-romantic designs.  The designer has a long lists of high profile clients, such as Kate Middleton, Michelle Obama, Cate Blanchett and Kiera Knightly to name a small few.

The full lookbook won't be released until later this fall, but there's a teaser video of the campaign directed by Baz Luhmann of Moulin Rouge and The Great Gatsby and many films here.  ERDEM x H&M will be available in select stores & online starting on November 2.

I know the collection will sell out before I get a chance to get my paws on it, but at least I have time to mentally prepare for the disappointment. 

In the meantime, here are a few of his designs to wet your appetite while we wait for November to roll around.